SEE IT’S WACKY BECAUSE ONE OF THEM IS PICKING HER NOSE.
Teaser poster (via our friends at /Film)
I try not to be one for unseemly displays of immature movie fan exhortations, but oh holy shit do I feel excited as peachfuzz for this movie and I do so pants-wettingly wish that its release date was not so far away.
Also: I love this one-sheet.
If this movie had been made today, the top of this one-sheet would shout FROM THE DIRECTOR OF ROCKY.
Hey, I’m all for it. I work in the industry, and frankly, we don’t get enough credit. The effects companies behind these movies are the reason they can exist. They get the least amount of time with the movie, and that length is getting squeezed more and more.
So please, let us have our moment in the sun.
Though I do think they should have put “One of” in that statement.
This is an excellent point, and I’d agree that the effects companies are largely responsible for how great some movies end up looking - but when this happens at the expense of storytelling (oh hai michael bay), there’s a serious problem.
That’s not to say that Rise of the Planet of the Apes won’t or will have a great story, or that WETA and companies like it don’t deserve every bit of recognition possible: they do. This trailer (and now its one-sheet, I see) is the product of movie marketers who decided to link it in the minds and wallets of moviegoers to the effects in Avatar as one of its primary selling points.
Good or bad, doom or boom - that’s extraordinary.
I’m not usually one for prognostications of doom but I’m willing to make an exception here: THEY’RE ADVERTISING THE DIGITAL EFFECTS COMPANIES IN THE TRAILERS NOW. THE END TIMES ARE NIGH.
I had this same thought this morning. What a bizarre movie-marketing age we’re in.
I might be in the minority - and by “minority” I mean “totally alone” - on this, but I get really cranky when I see movie marketing that’s about the celebrity in the movie instead of the movie on its own terms.
Gulliver’s Travels is not about actor Jack Black. He is NOT the new “big”.
Megamind does NOT feature an epic battle between Will Ferrell and Brad Pitt.
These things should be obvious, but movie marketers persist in this thought that we’re morons and that focusing on the story, characters, and innovative movie-making won’t actually make us want to see the movie. Of course it’s fine to have the actors names there - they are the draw, I get that. But they are actors. The movie is not about them as people!
Movie marketers expect us to start jumping up and down, our dollars magically levitating from our wallets, at the merest hint of a celebrity’s name. The quality of a movie can’t possibly be first and foremost when this is the mentality.