December 21, 2012

CORPORATE DRONE MARKETING CONTENT ALERT.

Forgive the gratuitous self-indulgence, but I thought at least a handful of you might enjoy watching a company Christmas video I made this week. It’s a fun bit of marketing fluff that we sent out to current and prospective customers.

(watch it here on YouTube if you want to help convince my boss that I’m a superstar)

June 7, 2012
Savage Chickens
WAIT THIS SEEMS TO SUGGEST THAT MARKETING PEOPLE MIGHT NOT KNOW WHAT THEY’RE DOING HOLY CRAP

Savage Chickens

WAIT THIS SEEMS TO SUGGEST THAT MARKETING PEOPLE MIGHT NOT KNOW WHAT THEY’RE DOING HOLY CRAP

December 13, 2011
Really wasn’t planning to go full-on anti-Indy today, but ah well…
Assuming for the moment that George Lucas actually chooses to get bogged down in the minutiae of his empire, down to the granular level in such things as revising and approving home video packaging art…
And assuming that he views his Indiana Jones properties with much the same psychology as those of Star Wars: that being that the newest stuff is the best and more or less supersedes, replaces, improves upon and rewrites what’s come before (which is why you see newer Star Wars marketing materials playing up Anakin, Hayden Christensen, Palpatine, and relegating Luke, Leia and Han to the backgrounds)…
Then I suppose it shouldn’t be surprising at all that packaging like this Indiana Jones collection emerges in which the logical visual ordering of the series becomes IV, I, III and then II.
Because that order makes sense to everyone, right? We’re simply putting them in random, kind of how-George-likes-them order?
Well, at least it offers a quick reminder of how terrible that Crystal Skull poster was and recalls how the first three movies’ one-sheets focused on Indy’s character. Just look at the eyes, the smirk, the posture and visual dynamics of I-III.
And then in IV all you see is shadows and that mother effing skull.
Dead horse and all, but: what a waste.
onlywearscardigans:

SOON

Really wasn’t planning to go full-on anti-Indy today, but ah well…

Assuming for the moment that George Lucas actually chooses to get bogged down in the minutiae of his empire, down to the granular level in such things as revising and approving home video packaging art…

And assuming that he views his Indiana Jones properties with much the same psychology as those of Star Wars: that being that the newest stuff is the best and more or less supersedes, replaces, improves upon and rewrites what’s come before (which is why you see newer Star Wars marketing materials playing up Anakin, Hayden Christensen, Palpatine, and relegating Luke, Leia and Han to the backgrounds)…

Then I suppose it shouldn’t be surprising at all that packaging like this Indiana Jones collection emerges in which the logical visual ordering of the series becomes IV, I, III and then II.

Because that order makes sense to everyone, right? We’re simply putting them in random, kind of how-George-likes-them order?

Well, at least it offers a quick reminder of how terrible that Crystal Skull poster was and recalls how the first three movies’ one-sheets focused on Indy’s character. Just look at the eyes, the smirk, the posture and visual dynamics of I-III.

And then in IV all you see is shadows and that mother effing skull.

Dead horse and all, but: what a waste.

onlywearscardigans:

SOON

(via fuckyeahindyjones)

December 6, 2011

seltzerlizard answered your question: A brain worm thought occurred to me today about movies and marketing.

Advance Commando Team In Oil Nation!, Patricia Orlin: Registered Nurse. You’ve unleashed a dangerous meme, sir!

NICE.

December 6, 2011
A brain worm thought occurred to me today about movies and marketing.

In this post, Richard Rushfield abbreviates the movie title Extremely Loud and Incredibly Close as ELAIC - a practice which, in this gloriously shorthanded online world we thrive in, is more ubiquitous than ever.

But it got me thinking.

Do you suppose that movie marketers these days are sensitive to what acronym their movie title will create?

Does the studio that has just wrapped production on Someone’s Hiding In the Train Yard, or Completely Under Nancy’s Thumb or maybe the documentary Arnold Schwarzenegger: Survivor - do these folks think in advance about how their movies will inevitably be abbreviated? And do these brainstorming sessions then lead to creative in-fighting over new, more acronym-friendly titles?

July 28, 2011
popculturebrain:

Poster: The Ides of March | /Film
Posted again for HQ.

Untraditional. Gorgeous. AND it includes a lucrative product placement, so it wins for cleverness.
I even like that they placed Gosling’s name on the left - BEFORE Clooney’s - just so that the left/right visual made sense.
Great design and movie marketing. Just wowie. I’m sold and a half.

popculturebrain:

Poster: The Ides of March | /Film

Posted again for HQ.

Untraditional. Gorgeous. AND it includes a lucrative product placement, so it wins for cleverness.

I even like that they placed Gosling’s name on the left - BEFORE Clooney’s - just so that the left/right visual made sense.

Great design and movie marketing. Just wowie. I’m sold and a half.

June 30, 2011
ME, DROPPING OFF MY CAR AT THE AUTO SHOP: Say, my "maintenance required" dashboard light is on, too. Can you take a look at that and switch it off for me?
AUTO SHOP MANAGER LADY: Oh, you don't know how to do that yourself?
ME, CONFOUNDED: Er. No.
AUTO SHOP MANAGER LADY, WILTINGLY: Aren't you an engineer?
ME: No, I'm a marketing guy.
AUTO SHOP MANAGER LADY, EPICALLY UNIMPRESSED: *Oh.*
June 23, 2011
An excellent example of why studios should just create the teaser posters and be done with it. This is really awful.
According to this site, this is an international poster, but when you compare it to the cool of the one seen here, there’s really no contest.
"first contact/last stand"? Oofa.
And: I wish my Photoshop had a “clone Harrison Ford grumpy head” tool.
gooso:

moviestuff:

LOLWAT

FUCKIN EPIC TO THE MAX!

An excellent example of why studios should just create the teaser posters and be done with it. This is really awful.

According to this site, this is an international poster, but when you compare it to the cool of the one seen here, there’s really no contest.

"first contact/last stand"? Oofa.

And: I wish my Photoshop had a “clone Harrison Ford grumpy head” tool.

gooso:

moviestuff:

LOLWAT

FUCKIN EPIC TO THE MAX!

March 9, 2011
Total Film is 100% correct about the awfulness of the X-Men First Class posters.
Wuuuuucccchhhhh.

Total Film is 100% correct about the awfulness of the X-Men First Class posters.

Wuuuuucccchhhhh.

February 18, 2011
Is it time for us to agree that the fist-bump should go away forever? I mean goodness, if you’re Jennifer Aniston and you look stupid doing it, what hope do the rest of us have?
(image via pajiba)

Is it time for us to agree that the fist-bump should go away forever? I mean goodness, if you’re Jennifer Aniston and you look stupid doing it, what hope do the rest of us have?

(image via pajiba)

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